Clichés are ubiquitous in many marketing collaterals. Itâ??s as if every printing company in the world are espousing for the ads to have clichés in them. Yeah, they may be great attention getters, but guess what? Most often than not, the humor and twist you put in your ad copy takes the seriousness out of your message, making it too weak to actually make a positive impression on your readers.

Clichés often confuse rather than emphasize your message to your target clients. Not only do you bewilder your readers with what you really mean, but the danger of having clichés in your ad copy is that your readers most often misinterpret and give a new meaning to your message that is totally out of context. Even if itâ??s not your intention, youâ??re actually giving your readers the license to come up with their own definition of your message. This often leads to a rejection instead of acceptance of your offer in your tools such as your print flyers. With clichés, your readers might even be wondering on the relevance and value of your copy and relate it to how you do your business.

This is the rule â?? stop using clichés for your headline and copy and youâ??ll actually get more response to your marketing campaign. Itâ??s that simple. Without a cliché to confuse your readers to what you really mean, the better it is for your clients to understand what you want from your ad such as your print flyers.

Instead, use provocative and appealing headlines that make them realize of your capability to serve their needs. And write ad copies that make them want to think and include your offer in their decision-making processes. The more you make it simple for them to understand your message, the quicker it is for them to decide favorably on your offer.

The key is to not let them trip over your message while reading your ad copy. You have an opportunity of convincing your target market of your worth with your collaterals. Getting them hooked and interested instantly in what you have to say should be your main purpose of getting your collaterals reproduced by your printing company. So donâ??t miss out on your opportunity to convince your target clients of your value. Avoid giving clichés because your readers are just so over it.