Alone at last , Sarah allowed the thoughts she’d been trying to push away to come forth

I’m asking this because I have an interesting scene in my mind to take place during the funeral in my book, but it would require it to be raining (more so, the people need to have umbrellas). Later in the story, a storm sweeps through the neighborhood, so do you think it would be less cliche for the character to just visit the grave when it’s raining?

“No, no you’re perfect. The problem isn’t you, it’s me”
“I’m sorry I’ve got something in my eye” *sniff*
in some cases ” aa dunya ahiret bacimsin”

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Clichés are ubiquitous in many marketing collaterals. Itâ??s as if every printing company in the world are espousing for the ads to have clichés in them. Yeah, they may be great attention getters, but guess what? Most often than not, the humor and twist you put in your ad copy takes the seriousness out of your message, making it too weak to actually make a positive impression on your readers.

Clichés often confuse rather than emphasize your message to your target clients. Not only do you bewilder your readers with what you really mean, but the danger of having clichés in your ad copy is that your readers most often misinterpret and give a new meaning to your message that is totally out of context. Even if itâ??s not your intention, youâ??re actually giving your readers the license to come up with their own definition of your message. This often leads to a rejection instead of acceptance of your offer in your tools such as your print flyers. With clichés, your readers might even be wondering on the relevance and value of your copy and relate it to how you do your business.

This is the rule â?? stop using clichés for your headline and copy and youâ??ll actually get more response to your marketing campaign. Itâ??s that simple. Without a cliché to confuse your readers to what you really mean, the better it is for your clients to understand what you want from your ad such as your print flyers.

Instead, use provocative and appealing headlines that make them realize of your capability to serve their needs. And write ad copies that make them want to think and include your offer in their decision-making processes. The more you make it simple for them to understand your message, the quicker it is for them to decide favorably on your offer.

The key is to not let them trip over your message while reading your ad copy. You have an opportunity of convincing your target market of your worth with your collaterals. Getting them hooked and interested instantly in what you have to say should be your main purpose of getting your collaterals reproduced by your printing company. So donâ??t miss out on your opportunity to convince your target clients of your value. Avoid giving clichés because your readers are just so over it.

Let’s begin with the most reported and repeated phrase in real estate, “Location, location, location”. This is the notion that the number one selling point for any property is its location- not the house itself, but the value in the location it sits on. Now, as much as this is the most nauseatingly repeated slogan in the business, much of it stands strong and true. If a market plummets, better locations will never suffer as hard of a hit as other less desirable areas. But, it’s important to qualify that along with the truth of this statement, is a contradiction. Sometimes it’s better to invest “just next door” to the prime “location, location, location.” Many prime neighborhoods become priced out for the average buyer, in which case what is “hot” begins to spread and the “it” location starts to take in other near-by areas.

“Price to sell”, is another golden phrase you may have had to choke down in your real estate transactions. This one is certainly true. It seems obvious that you’d want to price anything at the right price in order to move it. But what is not really explored in this hiccup of a phrase, is, what is “the right price”? There are a couple situations that many sellers assume to be “the right way” to price their home. One is to price low, with the desired intent to spark a bidding war. The other idea is to price a house as high as possible- in competition with the highest home on the block.

Both these approaches hold a particular set of problems. A low priced home can have the desired effect of brewing up a feisty bidding war and garnering a winningly high sale price- but only if the market is hot, the home is in pristine condition and located in an incredibly desirable neighborhood. Oftentimes in such a situation the seller is simply stuck with a serious of low ball offers that undermine his or her expectations.

If a seller prices too high, they run the risk of the property sitting for a long time and then eventually having to cut the price down the line. None of this bodes well for the reputation of the home in the eyes of buyers agents. An overpriced home can be an instant turn-off to clients and eventually agents won’t bother showing it. In the eyes of sellers, a home that has been “just reduced” begs the questions, ” why reduced?.. “what’s wrong with it?”.

So, with pricing it’s a matter of consulting an expert to get that “right price”. Have your home appraised by numerous realtors and get a detailed history of what other properties in your neighborhood have sold for in the past while. From here, you can really assess how your home stacks up and what is going to be “the right price” to sell your home as quickly as possible, and for a price your happy with.

How about, “But the worst house on the best street”. So again, there is a whole lot of truth buried in this repeated catch phrase. When you buy the best house on the best street, there’s not a whole lot you can do to quickly leverage your investment. It’s already the best house on the best street. If, however you’re lucky enough to score the worst house on the best street, then your sweat equity and improvements should pay off. There is already a high constant value in the home’s, “location, location, location.” All you have to do is improve the property itself.

But to play devils advocate, this may not ring true if you are categorically against putting any improvement time and money into the house in question. The worst house on the street is not going to do much for you if you just sit there and do nothing. This truism, is only as true as the work you put into making lemons into lemonade- and transforming that worst house on the street into, at the very least, ” no-longer the worst house on the street”.